Tom Ack

Why I Built SiteSpark

I've spent 15 years in home services marketing. I've managed 120+ contractor accounts, run hundreds of live website audits, and sat across the desk from HVAC company owners, plumbers, roofers, and electricians -- showing them exactly why their website wasn't generating calls.

The same problems kept coming up. Buried phone numbers. No click-to-call on mobile. Missing reviews. Slow load times. Contractors spending thousands on a website that was actively losing them leads.

I built SiteSpark to fix that. It checks the things that actually matter for getting the phone to ring -- and tells you exactly what to fix first.

What SiteSpark Checks

SiteSpark audits 40+ conversion signals: clickable phone numbers, mobile speed, clear CTAs, review visibility, local SEO basics. No jargon, no 50-page report. Just a clear scorecard that tells you what to fix first, with instructions specific to your website platform.